SALT LAKE CITY, May 02, 2008 (BUSINESS WIRE) -- ZAGG Inc (OTCBB: ZAGG), a leading producer of clear protective coverings under the brand name invisibleSHIELD(TM) and other electronic accessories, announced today that it has acquired a significant interest in Brighton Partners, LLC, a Salt Lake City- and Los Angeles-based finance and development company active in the live-action and animated feature film, television and music industries.
ZAGG and Brighton Partners will jointly target entertainment financing opportunities, while integrating corporate branding, product placement and sponsorship initiatives for the ZAGG and invisibleSHIELD brands. The alliance involves unique marketing initiatives that will bring tremendous exposure to both companies. Brighton Partners is currently in the works on several media initiatives, which will result in the ZAGG and invisibleSHIELD brands being involved in various film, television, games, mobile, comics, toys, and merchandising launches. The joint venture is very much in-line with ZAGG's forward-thinking approach to marketing strategies and allows the company to reach their target audience, a cutting-edge and active consumer.
"Our alliance with Brighton Partners and their affiliated companies will channel numerous promotional opportunities through the film, television, mobile and online mediums," said Robert G. Pedersen II, President and CEO of ZAGG Inc. "This unique relationship will merge the opportunities between the entertainment and consumer electronics industry in an unprecedented manner, giving and extra edge to the ZAGG Inc brand."
Robert Beatty, Brighton's Managing Partner commented, "We are extremely pleased to be working with Robert and his team at ZAGG. We love their products and their smart marketing and creative ideas. We are positioning many strong media partnerships for the company."
ZAGG Inc designs, manufactures, and distributes protective coverings and accessories for consumer electronic and hand-held devices, worldwide. ZAGG's flagship brand, the invisibleSHIELD(TM), is a protective, scratch-proof film for high-tech film covering, designed for iPods, laptops, cell phones, digital cameras, PDAs, watch faces, GPS systems, gaming devices, and other items. The patent-pending invisibleSHIELD is the first scratch protection solution of its kind on the market. Currently, ZAGG offers over 2,500 precision pre-cut gadget designs that all come with a lifetime replacement warranty through online channels, resellers, college bookstores, Mac stores and mall kiosks. The company continues to increase its product lines by offering additional electronic accessories to its tech-savvy customer base, as well as an expanded array of invisibleSHIELD products for other industries. For more information please visit the company's web sites at www.ZAGG.com and www.invisibleSHIELD.com.
About Brighton Partners LLC
Brighton Partners is a Salt Lake City-based finance and project development group, active in the media, entertainment, technology, and infrastructure industries for more than 25 years. With a background in event promotion, television, film and music finance, Brighton principals managed and/or promoted concerts and tours for such artists as The Beach Boys, Shawn Colvin, Rick James, Chad Brock, Tonic, Pam Tillis, Bachman Turner Overdrive, Ringo Starr, Merle Haggard and The Oakridge Boys. Brighton is currently working in partnership many leading producers, including POW! Entertainment and Rainmaker Entertainment on a significant new project (see www.brightonpartnerships.com). The company is also leading the financing efforts for several public media and technology companies, while focusing its attention on the development of live-action and animated film and television and their attendant ancillary merchandising and music rights.
Safe Harbor Statement
This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually," or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in filings made by the company with the Securities and Exchange Commission.
SOURCE: ZAGG Inc.
Media Contact: ZAGG Inc Robert Pedersen II, President and CEO 801-263-0699 ext. 110 firstname.lastname@example.org or Alpaytac Inc. Caroline Rubenstein 312-245-9805 ext. 110 email@example.com or Investor Relations: ZAGG Inc Brandon O'Brien, CFO 801-263-0699 ext. 122 firstname.lastname@example.org or Catalyst Financial Resources, LLC Connie Schadewitz 877-276-2467 email@example.com Aimee Boutcher 503-757-4017 firstname.lastname@example.org
Copyright Business Wire 2008
News Provided by COMTEX