Our Story
ZAGG’s story is as unique as its products, and it all began with a challenging problem and an
imaginative solution.
ZAGG founder Phillip Chipping working on the first
InvisibleShield packaging; Salt Lake City, fall 2005
With a Name Like That . . .
What’s in a name? When the name is Phillip Chipping, a combination of ingenuity, inspiration, and
irony. The year was 2005, and Phillip was working in his garage. He had been given a watch as a
gift, and was determined to find a way to protect it from chips, nicks, and scratches. He found the
solution in an amazingly durable film originally made to protect military helicopter blades from
high-speed damage. A burst of inspiration and a few tweaks later and the first InvisibleShield
design was made, and ZAGG was born.
If It’s Good Enough for Helicopters . . .
Figuring that if the film was strong enough to protect multi-million dollar helicopter blades, it
was strong enough to protect personal audio device screens, ZAGG InvisibleShield made its debut
protecting the most popular audio device at the time: the Apple® iPod®. Word spread so quickly
that ZAGG couldn’t keep up with the demand and enlisted the help of a local youth group to help
cut and send InvisibleShields to thousands of people across the nation. Eventually demand grew
so much that ZAGG began selling InvisibleShield around the world, building strong, best-in-class
distribution. In a few short years, ZAGG grew from that unassuming backyard workshop to being an
industry leader.
More Than Just Screen Protection
While InvisibleShield established itself as the #1 selling screen protection, ZAGG wanted to look at
ways to not only protect mobile devices, but enhance them, as well. In 2010, ZAGG pioneered
Bluetooth®-enabled tablet keyboards, allowing consumers the option of using their tablet as a PC.
Since then, ZAGG continues to lead the way in keyboard design by introducing groundbreaking
innovations such as an intuitive channel tablet stand, island-style keys, and special function keys.
These advancements were so beneficial that they have now become industry standards. In March
2015,
ZAGG introduced the industry-first foldable Pocket keyboard for smart phones.
The next natural progression for ZAGG was to broaden its focus to other categories, offering a full
line of mobile accessories for its customers so that they have everything they need from screen
protection to power to audio.
ZAGG’s Core Values
Established to act as a foundation for the company, there are seven core values that guide
ZAGG daily:
- Integrity
- Ownership
- Care for People
- Passion
- Continuous Improvement
- Performance
- Sense of Urgency
Each core value acts as a key component in working toward ZAGG’s main objectives of providing
creative product solutions, executing targeted global distribution, and being the preferred
brand for its customers. While ZAGG is 10 years old and now a global leader in mobile
accessories, it’s still at its core a scrappy, entrepreneurial company with a humble
attitude wanting to earn its customers' trust every day.
The Next Chapter
Technology moves fast, but life moves faster. At ZAGG, we create products that keep up with you
to make your life truly mobile. Join us as we continue to offer the best ways to enhance,
energize, and elevate your mobile devices.
Apple iPod is a registered trademark of Apple
Inc.
Bluetooth is a registered trademark of Bluetooth SIG, Inc.